Zap setup

  • Create a Zap and choose Webhooks by Zapier as the trigger.
  • Choose Catch Hook for parsed JSON payloads or Catch Raw Hook when you want headers and the raw body.
  • Copy the Zapier webhook URL.
  • Open `/integrations` in InstaChime and create a CRM webhook with that URL.
  • Add a signing secret if your Zap includes a Code step that verifies `x-instachime-signature`.
  • Send a sample webhook, then map the lead fields into the next Zap step.

Payload map

{
  "event": "lead.created",
  "lead": {
    "id": "lead_uuid",
    "customer_name": "Jamie Lee",
    "email": "jamie@example.com",
    "phone": "+15555550123",
    "source_platform": "google_ads",
    "lead_score": 82,
    "sentiment": "urgent"
  }
}

Official references