Important behavior
Meta leadgen webhooks normally notify your app that a lead exists. A complete native integration also retrieves the full lead fields from the Graph API using approved permissions.
Until InstaChime has a Meta app, Page subscription, app review, and lead retrieval token flow, use a middleware webhook or manual API bridge to POST normalized lead data into InstaChime.
Bridge payload
{
"source": "meta_lead_ads",
"source_platform": "facebook",
"form_id": "1234567890",
"leadgen_id": "9876543210",
"full_name": "Taylor Brooks",
"email": "taylor@example.com",
"phone": "+15555550123",
"campaign_name": "Spring demo campaign"
}