Scenario setup

  • Create a Make scenario and add a custom webhook trigger.
  • Copy the generated webhook URL.
  • Create an InstaChime CRM webhook that points to the Make URL.
  • Run the scenario once so Make learns the sample payload structure.
  • Map normalized lead fields into your target module.
  • Keep the delivery history in `/integrations` open while testing retries and destination errors.

Suggested normalized fields

{
  "lead.id": "Unique lead ID",
  "lead.customer_name": "Contact name",
  "lead.email": "Email address",
  "lead.phone": "Phone number",
  "lead.source_platform": "Ad or form platform",
  "lead.lead_score": "0-100 lead score",
  "lead.company_domain": "Detected company domain"
}

Official references