Speed to lead metrics every inbound team should track

Fast follow-up is easier to improve when the team can see the actual operating numbers.

Core metrics

  • Median time to first claim.
  • Average time to first response.
  • Missed SLA count by source.
  • Unclaimed lead count by age.
  • Response distribution by user and team.

How to use the data

Start with the missed SLA count, then inspect whether missed leads share a source, time window, routing rule, or ownership gap. The goal is not just faster alerts. The goal is a visible operating loop from capture to ownership.